Privacy Policy

Effective date: 3 October 2026

This Privacy Policy explains how Apotek Analytics Ltd collects, uses and protects your personal data when you use our website (https://apotekanalytics.com) or contact us. We process personal data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

Apotek Analytics Ltd, a company registered in England and Wales (company number 13158988), registered office: 203 West Street, Fareham, England, PO16 0EN (“we”, “our” or “us”) is the data controller for the personal data described in this policy. You can contact us about this policy or your personal data at info@apotekanalytics.com.

2. The information we collect

Depending on how you interact with us, we may collect:

  • Enquiry details – when you use our contact form: your name, email address, organisation (optional), the reason for your enquiry and your message.
  • Newsletter details – when you subscribe to our newsletter: your email address.
  • Correspondence – if you email us directly, your contact details and the content of your messages.
  • Technical data – such as your IP address, browser type, device information and the pages you visit. Some of this is collected automatically for website security and performance.
  • Cookie and analytics data – information collected through cookies and similar technologies, as described in section 7.

3. How we use your information

We use your personal data to:

  • respond to your enquiries and arrange calls or demonstrations you request;
  • send you our newsletter, if you have subscribed;
  • provide, manage and improve our services and this website;
  • keep our website secure and prevent misuse;
  • comply with our legal and regulatory obligations.

4. Our lawful bases for processing

  • Consent – for our newsletter and for non-essential (for example, analytics) cookies. You can withdraw consent at any time.
  • Legitimate interests – to respond to enquiries, run and secure our website, and develop our business, where these interests are not overridden by your rights.
  • Contract – where processing is needed to enter into or perform a contract with you or your organisation.
  • Legal obligation – where we must process data to comply with the law.

5. Sharing your data

We do not sell your personal data. We may share it with:

  • service providers who help us run our website and business, such as our website hosting, email and IT providers;
  • analytics providers (such as Google), only where you have consented to analytics cookies;
  • professional advisers, such as lawyers and accountants;
  • regulators, law enforcement or other authorities where we are required to by law.

Our service providers may only use your data on our instructions and are required to keep it secure.

6. International transfers

Some of our service providers may process data outside the UK. Where this happens, we make sure appropriate safeguards are in place, such as UK adequacy regulations or approved contractual clauses.

7. Cookies

Our website uses cookies. Necessary cookies are needed for the site to work and are always active. We only use other cookies, such as analytics cookies, if you agree to them through our cookie banner. You can change your choices at any time using the “Cookie settings” link in the footer of every page.

8. How long we keep your data

We keep personal data only for as long as we need it for the purposes described in this policy. Enquiry details are kept for as long as needed to deal with your enquiry and any follow-up. Newsletter details are kept until you unsubscribe. We may keep some information for longer where required for legal, accounting or reporting purposes.

9. Your rights

Under UK data protection law, you have the right to:

  • access the personal data we hold about you;
  • have inaccurate or incomplete data corrected;
  • have your data erased in certain circumstances;
  • restrict or object to our processing of your data;
  • data portability, in certain circumstances;
  • withdraw your consent at any time, where we rely on consent.

To exercise any of these rights, contact us at info@apotekanalytics.com. You can unsubscribe from our newsletter at any time using the link in any newsletter email.

If you are unhappy with how we have handled your data, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk. We would appreciate the chance to resolve your concern first, so please contact us.

10. Security

We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or misuse.

11. Third-party links

Our website may link to other websites, such as LinkedIn. We are not responsible for their privacy practices, so please read their privacy policies.

12. Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated effective date.

Contact us

Apotek Analytics Ltd
203 West Street, Fareham, England, PO16 0EN
Company number: 13158988
Email: info@apotekanalytics.com