About us
Redefining healthcare through the power of AI and data
Our expert team has years of experience within the NHS and healthcare. We know the complex challenges, and we have designed our solutions to solve them.
Our mission
Turning complex data into timely insight
We equip providers, policymakers and organisations to improve diagnostics, anticipate disease trends and shape more equitable public health strategies, especially in underserved regions.
Meet the team
Leadership and advisory board

Bahram Hassanpourfard, MPH
Co-Founder & CEO
A public health innovator and epidemiologist with 10+ years of experience using data and AI to drive smarter, more equitable healthcare. Director of Research & Business Intelligence at Healthcare Central London.

Behrooz Tafazzoli-M, PhD
Co-Founder & CTO
A full-stack developer and data analyst with a PhD in Computational Mechanics, powering Apotek’s Life Sciences Hub, Apotrial and telesonography solutions.

Dr. Suki Balendra, PhD
Advisory Board
Director of Strategic Partnerships at Imperial College Healthcare NHS Trust and leader of the NW London Clinical Trials Alliance, with 20+ years in UK health research.

Dr. Sanaz Alizadeh, MD
Advisory Board
A board-certified consultant in obstetrics and gynaecology with over a decade of clinical experience and a strong focus on women’s health.

Dr. Oliver Hulson
Advisory Board
Consultant Radiologist at Leeds Teaching Hospitals NHS Trust, specialising in prostate diagnostics and a Fellow of the Royal College of Radiologists.
Dr. Parisa Ensafi
Advisory Board
A Consultant Obstetrician and Gynaecologist with over 20 years of experience and extensive laparoscopic surgical expertise.
Our success stories
Web services and bespoke tools

OctoLink
A bespoke caseload management tool supporting Community Health and Wellbeing Workers and other connector roles, with data management and a tailor-made resident-tracking system.
GP Practice websites
We manage and enhance 29 websites for a central London GP Federation and its member practices – easy-to-use websites that follow NHS guidance and work well for patients.
Trusted by
NHS
Organisations



Work with a team that knows healthcare
Platforms, websites, apps and IT consultancy for healthcare organisations.