About us
Our expert team has years of experience within the NHS and healthcare. They know the complex challenges and have designed our solutions to solve them.
Redefining healthcare through the power of AI and data
At Apotek, we turn complex health data into actionable insights — helping systems become smarter, faster, and more equitable.
Our mission
We’re on a mission to transform healthcare by turning complex data into intelligent, real-time insights.
Through AI-powered analytics, we equip providers, policymakers, and organisations to improve diagnostics, anticipate disease trends, and shape more equitable public health strategies, especially in underserved regions.
Meet the team
Bahram Hassanpourfard, MPH
Co-Founder & CEO
Bahram is a public health innovator and epidemiologist with 10+ years of experience using data and AI to drive smarter, more equitable healthcare. He leads Apotek Analytics and serves as Director of Research & Business Intelligence at Healthcare Central London.
Behrooz Tafazzoli-M, PhD
Co-Founder & CTO
Behrooz is a full-stack developer and data analyst with a PhD in Computational Mechanics. He combines deep expertise in scientific computing, machine learning, and healthcare IT to build scalable digital tools—powering Apotek’s data platforms and telesonography solutions.
Dr. Suki Balendra, PhD
Advisory Board Member
Dr. Suki Balendra is a senior leader in UK health research with over 20 years of experience driving clinical trial innovation and strategic partnerships. As Director of Strategic Partnerships at Imperial College Healthcare NHS Trust and leader of the NW London Clinical Trials Alliance, she brings deep expertise in life sciences, NHS research strategy, and cross-sector collaboration.
Dr. Saul Kaufman
Advisory Board Member
Dr. Saul Kaufman is a senior GP and clinical leader with extensive experience across primary care, urgent care, and specialist services. As Clinical Director of the St John’s Wood & Maida Vale PCN and Vice-Chair of HCL, he brings deep expertise in mental health, system transformation, and equitable healthcare delivery.
Dr. Sanaz Alizadeh, MD
Advisory Board Member
Dr. Sanaz Alizadeh is a board-certified consultant in obstetrics and gynaecology with over a decade of clinical experience. With a strong focus on women’s health, surgical care, and multidisciplinary collaboration, she brings deep expertise in both hospital and community-based reproductive care—alongside international experience in teaching, research, and clinical leadership.
Dr. Oliver Hulson
Advisory Board Member
Dr. Oliver Hulson is a Consultant Radiologist at Leeds Teaching Hospitals NHS Trust with subspecialty expertise in interventional radiology, oncological imaging, and uroradiology. He specialises in prostate diagnostics—including multiparametric MRI, fusion transperineal prostate biopsy, and prostate brachytherapy—and supports both diagnostic and therapeutic prostate cancer pathways. A Fellow of the Royal College of Radiologists, Dr. Hulson regularly presents at national conferences and is involved in advancing prostate cancer detection and imaging quality standards.
Dr. Parisa Ensafi
Advisory Board Member
Dr Parisa Enssafi is a Consultant Obstetrician and Gynaecologist with over 20 years of experience in managing a broad spectrum of benign gynaecological and obstetric conditions. Extensive surgical expertise in laparoscopic procedures, including hysterectomy and myomectomy. Strong interest in gynaecology and fetal medicine, with a commitment to evidence-based, patient-centred care.